We are not in the new normal - it's the next normal. Bill and Bryan believe that in this next normal, you have to humanize your brand. 

Kris Rudeegraap, CEO of Sendoso, joins the show for a special four-part series exploring innovative ideas to help you stand out. In this first episode, he shares how he went from SDR to tech founder, raising a $100 million Series C fund while highlighting one key tactic for creating differentiation. 

After you listen: 

BE SURE to register for a special live event focusing on trust  How to build it, nurture it, and sustain it.

Sendoso’s CONNECTED Conference is October 13 from 11am to 3pm (EST). And as an Advanced Selling podcast listener lunch is on Sendoso if you CLICK HERE and reserve your spot now!

Join an all-star assembly of some of the best minds in marketing as they focus on TRUST, the key to better prospect and customer relationships, a better pipeline, and repeat business. It begins with credibility and ends when you stand out from the crowd. 

These 4 hours could change your business. 

Hosted by Trevor Noah, of The Daily Show, and Shola Richards, from Go Together Global.