Since 2003, Nir Eyal has founded two tech companies and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.

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Favorite success quote or mantra:

• "Real success is being happy for the success of others."

In today's episode with Nir Eyal we will discuss:

• His newest book titled Indistractable
• Serve those around you before yourself
• Forming good habits
• Using new understandings of psychology to form good habits
• The problem of "distraction"
• Defining "distraction" and "traction"
• Distraction is merely your desire to escape discomfort
• Myths about will power
• Reactive work vs. reflective work
• The importance of reflecting on what you are doing day by day
• Focus and mental health- the greater your mental health the greater your ability to be indistractable.
• Email management

Today's sponsor:

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Contact info:

NirandFar.com to get more from Nir Eyal

www.indistractable.com to order the book

Thanks for listening!

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Huge thanks to Nir Eyal for joining me for another awesome episode. Until next time!

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