In this episode, we talk about why you need to find your niche and the power of niching down - that is focusing in on serving a very specific and narrow slice of your market.

Because the tendency for many small business owners is “I wanna serve everyone - let me make my market as big as possible so I can make as many sales as possible.”

But the interesting thing is... by going broad and trying to reach everyone we can very often end up being nothing to no one.