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Last week, Sharran discussed the 3 Commandments of Email Marketing. So think of this episode as part 2 of the conversation around emails. If you send emails of any kind to your clients and prospects or to build your brand, this episode will be helpful to you because Sharran shares insights from his ten years of experience writing emails. His team sends over a million emails a month to a very engaged list and has sold over $10 million worth of stuff from emails without having to do sales calls. If you can wrap your head around these 7 Deadly Sins of Email Marketing and make an effort to avoid doing them, you will see powerful results. So let's dive in!

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“The best emails are written like a conversation.”

- Sharran Srivatsaa

Timestamps:

00:00 Introduction

01:56 How will you benefit from this episode?

03:11 Deadly Sin #1: It's not marketing; it's a conversation

06:10 Deadly Sin #2: Being middle of the road and not being edgy

08:07 Deadly Sin #3: Having no onboarding 

10:43 Deadly Sin #4: Copying a copywriter

12:01 Deadly Sin #5: Not obsessively growing your list

13:47 Deadly Sin #6: Obsessing over the wrong stats

17:12 Deadly Sin #7: Not selling

21:21 What would happen if all the salespeople stopped selling for 24 hours?

22:09 Quick recap of the 7 deadly sins

Resources:

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