Most gyms don’t fail because the owners don’t care. In fact, they care too much. They pour time, money, and energy into anything they think might help them grow.

But that’s where things start to break down.

Instead of focusing on the one thing that drives revenue and builds reputation, they spread themselves thin chasing too many services and too many ideas. The business gets messy, hard to manage or sell... and even harder to scale.

In this episode, Tim and Randy kick off a 7-part series on the habits of winning gyms, starting with the one move that makes everything else easier: mastering the main thing.

They explain why most gyms drift from their core, what happens when your product isn't as strong as your pitch, and how to reverse the slide before your business becomes unrecognizable.

Let them show you what’s worth your attention – and what’s not.

Tune in!

Key Takeaways: 

• Intro (00:00)
• Most gyms fail by running on emotion, not data (01:39)
• Winning gyms dominate by mastering one core revenue stream (03:23)
• A booty-building gym scaled to 14 locations fast (04:14)
• Trying to serve everyone weakens your main offer (05:10)
• Add-ons should enhance – not distract from – the main service (10:09)
• Programming must be consistent and brand-controlled (13:27)
• Facility design influences how premium your gym feels (15:26)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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