“We’re saving money on rent…” It’s something a lot of gym owners are proud to say.

And it’s also one of the most expensive mistakes they make without realizing it. Because what looks smart on paper often creates a problem you can’t outspend your way out of.

When the gym’s buried behind a warehouse, tucked in the back of a complex, or missing entirely from search results… that’s not just a location issue. That’s a visibility problem.

This episode covers Habit 2 of the 7 Habits of Winning Gyms, and it’s focused on how visibility drives growth and cuts costs. Tim and Randy are explaining why where you’re located – physically and digitally – determines how much you have to spend just to get people in the door.

Tune in to hear what really happens when a gym trades square footage for foot traffic – and why saving on rent usually ends up costing a lot more.

Winning gyms don’t wait to be found. They position themselves to be seen. And once you see the numbers, it’s hard to ignore.

Tune in.

Key Takeaways: 

• Intro (00:00)
• Winning gyms choose visibility over cheap rent deals (00:38)
• Prime locations cut marketing costs by two to threefold (05:32)
• Warby Parker showed that rent can lower ad costs (06:08)
• Gym moved 2 miles, gained $20k with zero ads (09:28)
• Online presence is today’s storefront (13:05)
• Relying on Instagram alone holds your gym back (15:54)
• No website makes your gym nearly invisible (16:25)
• Recap (18:58)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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