After 20 years in the industry, there are tons of little tips and tricks I've learned... like how to design website, how to layout a menu, how to hire and train good staff, and how to properly fold a napkin. Those are things that make me better at my job, things I love to pass along. 

But then there are the mindset shifts that have helped shape the direction of my career. These are seven top-level strategic shifts that can make a profound difference in your business. They are: 

MINDSET SHIFT #1
In life, there are things that happen to us… and then there are the stories we tell ourselves about those events.

MINDSET SHIFT #2
Shift your focus from PRODUCT to PATRON. 

MINDSET SHIFT #3
Our guests not here to solve our problems; we are here to solve theirs.

MINDSET SHIFT #4
Don’t just be Goals-Oriented; be Systems-Oriented as well

MINDSET SHIFT #5
Oxygen Mask Metaphor - build the budget backwards and be willing to change

MINDSET SHIFT #6
What are the stories only you can tell? 

MINDSET #7
We don’t sell food; we sell an experience.

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