Most people fail at their goals not because they lack discipline but because they are working against their own neurobiology.

After spending over a decade studying the brain I have learned this. Your brain does not change based on what you want. It changes based on the conditions you create for it.

This episode is not about motivation. It is about understanding how your brain actually learns adapts and transforms at a structural level so you can make 2025 the year things permanently shift.

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Subscribe to The Neuro Experience for conversations at the intersection of brain science and performance. Each episode delivers evidence based insights you can apply to your own health journey.

Topics discussed

00:00 Intro

02:38 Why Most People Fail at Personal Development

03:21 Your Prefrontal Cortex and the Brain Architecture Problem

04:56 What Is Neuroplasticity and How Your Brain Changes

05:40 Sponsor Rho Nutrition

06:55 Principle One Identity Over Goals and Your Brain’s Reality Filter

09:40 Principle Two The 48 Hour Window of Neuroplasticity

13:05 Principle Three Decision Fatigue and Why Willpower Is Finite

15:28 Principle Four Lower Your Activation Threshold for Success

19:16 Principle Five Emotion Encodes Memory Ten Times Stronger Than Logic

21:42 Principle Six Stop Fighting Your Environment and Redesign It

24:11 Principle Seven Your Brain Changes While Resting Not Working

26:24 Recap Seven Neuroscience Backed Principles for 2026

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About Louisa

I am Louisa Nicola clinical neurophysiologist Alzheimer’s prevention specialist and founder of Neuro Athletics.

My mission is to translate cutting edge neuroscience into actionable strategies for cognitive longevity peak performance and brain disease prevention.

If you are committed to optimizing your brain reducing Alzheimer’s risk and staying mentally sharp for life you are in the right place.

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