The shift to semi-private training is a topic that consistently grabs the attention of gym owners. Once you're mentally on board with the idea, the next big question is, ‘How to make the switch?’

Firstly, it's important to clarify what semi-private training entails and how it differs from other services gym owners might consider offering. Semi-private training is a personalized program in a shared cost environment with the coach.

One of its greatest advantages is that it's a simpler and more effective approach than offering a myriad of confusing packages. It also presents fewer risks than, for example, strength training in a large group setting.

There's a common misconception that 'more options' equates to 'better service.' However, overloading with options often brings more challenges than benefits.

In this episode, Tim and Randy point out the benefits of focusing on a few key areas rather than spreading oneself too thin. They also share a clear roadmap consisting of seven steps to transition successfully to a semi-private training model.

Key Takeaways:

• Intro (00:00)
• What is semi-private training? (01:17)
• Step #1 - The logistics of delivering semi-private training - schedule (04:10)
• Step #2 - The space and equipment (05:23)
• Step #3 - Coaches (09:50)
• Step #4 - Programming (11:41)
• Step #5 - Pricing and sales (14:13)
• Step #6 - Internal marketing (14:44)
• Step #7 - External marketing (22:04)
• More is not better - more is more (23:19)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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