Troy Marshall is the Director of Commercial Industry Relations at the American Angus Association. Throughout his professional career, he has served in a variety of roles within the beef industry, working for breed associations, CattleFax, publishing The Seedstock Digest and helping develop his family's progressive seedstock herd at Marshall Cattle Company.

Troy has made a habit of studying industry trends, consumer preferences and market drivers to envision the future of seedstock production.  In this episode, Troy and I discuss the issues of Sustainability,  Seedstock Selection and adding value to Angus-influenced commercial cattle through  Angus Link and the Genetic Merit Scorecard.

www.angus.org/AngusLink