If things feel off in your marketing heading into summer, this episode will help you stop spiraling and start diagnosing what your practice actually needs. In part two of the Summer Slump Playbook series, Anna walks through how to determine whether your issue is visibility, conversion, or something else entirely—so you can stop throwing energy at the wrong problem.

Instead of overhauling everything or jumping to “more” marketing, this episode will help you use real data to make grounded, strategic decisions about your next steps. You’ll learn how to assess what’s working, what’s underperforming, and where to focus first so you can move through a slower season with more clarity and confidence.

Here’s what you’ll learn in this episode:

1️⃣ The three marketing scenarios therapists commonly face when inquiries slow down—and how to identify which one you’re in

2️⃣ How to determine whether your issue is website traffic or website conversion

3️⃣ What to audit on your website if people are visiting but not reaching out

4️⃣ Why optimizing what’s already working is often more effective than constantly adding new marketing strategies

Resources & Links Mentioned:

• Confident Copy: https://walkerstrategyco.com/cc
• Squarespace Templates: https://walkerstrategyco.com/templates
• The Walker Strategy Co website: https://walkerstrategyco.com

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About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.