Today we are talking about niching! What it is, if you should do it, how to know when to do it, and everything in between.

I believe that you can make your business be whatever you want it to be and don’t have to follow any rules, but I also have seen within my own business how niching down has helped it grow.

Here are the main things discussed in this episode:

• How to know when it’s time to niche
• Confusion around ideal client and marketing might mean you should niche
• What you show, you sell
• Communicating with clients as you shift and niche within your business
• How niching can help when you are lacking focus in your business
• Niching in my own business and slowing transitioning my website to reflect it
• A slow burn versus immediate shift

If you are ready to up-level the back end of your business and make your life easier, you can check out Dubsado here or use the code MADDIEPESCHONG to get 20% off your first month or year.

Full show notes here

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