Restaurant Unstoppable with Eric Cacciatore

720: Howard Behar on The One Reason for Our Existence


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For 21 years Behar led Starbucks' domestic business as President of North America, and he became the founding President of Starbucks International opening the very first store outside of North America in Japan. During his tenure, he participated in the growth of the company from only 28 stores to over 15,000 stores spanning five continents. He served on the Starbucks Board of Directors for twelve years before retiring. Additionally, Howard is the author of It's Not About The Coffee: Leadership Principles from a Life at Starbucks. His second book is titled The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First.

Show notes… Calls to ACTION!!!
  • Subscribe to the Restaurant Unstoppable YouTube Channel
  • Join the private Unstoppable Facebook Group
  • Join the email list! (Scroll Down to get the Vendor List!)
Favorite success quote or mantra:
  • "There are no stressful situations, only stressful responses."

In today's episode with Howard Behar we will discuss:

  • Serving others is everyone's purpose
  • People problems are the hardest to fix
  • Going from 28 stores to 15,000
  • Your problems are usually people problems
  • Forget balance; you need integration
  • Depression after retiring
  • The six P's
    • Have a purpose greater than yourself
    • Have passion for what you do
    • Be persistent, figure out how to get over, under, or around d obstacles in life; or change course
    • Have patience about your journey
    • Performance: people don't like to be measured; be in the moment
    • Everything we do in life is about serving people
  • Communcation
  • Trust
  • How and Why Starbucks has so many stores so close together
  • Servant leadership
Today's sponsor:

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Contact info:

Email Howard's assistant for booking: [email protected]

Email Howard directly: [email protected]

Thanks for listening!

Thanks so much for joining today! Have some feedback you'd like to share? Leave a note in the comment section below!

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Huge thanks to Howard Behar for joining me for another awesome episode. Until next time!

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!
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