In this episode, we tackle the all-too-common pricing trap many lawn care entrepreneurs fall into: the "What are you getting for?" question. While it's a typical starting point for many when setting prices, this approach can hold you back as your business grows. Tune in as we break down why relying on others' pricing models or suggestions isn't sustainable for long-term success. Instead, we'll show you how to build a pricing strategy that works for your business—ensuring profitability and growth on your own terms.

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