On this week in sales we’ll be looking at: 

* The fact that 73% of B2B buyers are now Millennial’s* Top 10 CRM’s for Small Businesses (there are some surprises!)* And we ask the question, can automated sales emails really be customized?

And much more! 

This Week In Sales hosts:

* Will Barron – Salesman.org/Youtube* Victor Antonio – Youtube.com/user/salesinfluence

News:

The Post-Pandemic Evolution of B2B Sales

Research conducted by Merit found that up to 73% of B2B buyers are now Millennials. This transition is changing the B2B sales landscape.

According to the IBM Institute, Millennials prefer to engage B2B sales through email or phone nearly 3-to-1 over face-to-face meetings.

https://thewisemarketer.com/b2b/the-post-pandemic-evolution-of-b2b-sales/

Mary Shea, Leading Analyst of Sales Technology, Joins Outreach as the First-Ever Global Innovation Evangelist

In her new role, Shea is responsible for helping educate the market and customers on the rapidly evolving sales technology landscape.

Outreach, the largest and fastest-growing sales engagement platform, today announced Mary Shea, sales futurist and leading industry analyst, as Vice President, Global Innovation Evangelist.

https://www.prnewswire.com/news-releases/mary-shea-leading-analyst-of-sales-technology-joins-outreach-as-the-first-ever-global-innovation-evangelist-301242228.html

64% of B2B Marketers Still Faced with Budget and Resource Challenges

Despite the initiatives in place to collaborate with sales, research suggests that this is an area that B2B marketers have needed to improve upon.

Altimeter published its “State of Digital Selling” report, and the data indicated that just 32% of average B2B marketers successfully collaborate with sales to deliver the right content at the right time to convert leads.

Just 36% of average B2B marketers claim that marketing, sales and service teams perform well together to provide sellers with real-time data intelligence on prospect activity.

https://komarketing.com/industry-news/64-of-b2b-marketers-still-faced-with-budget-and-resource-challenges-4359/

Top 10 CRM Software for Small Businesses

Growing a small business requires strategic investments in areas that will make your processes simpler and more productive. A CRM software application is one of the tools that will help you do that.

In fact, 92% of respondents in “Validity’s State of CRM Data Management Report” said their CRM and the data it contained was important for achieving revenue goals. With a powerful CRM supporting all of your customer interactions, there is no limit to how much your business can grow.