If you've ever worried that your market is too saturated to build a thriving private practice, this episode offers a different perspective. Drawing on years of experience helping therapists grow full-fee caseloads, Anna shares exactly what she would do if she were launching a practice today—and why standing out has less to do with competition and more to do with clarity.

In this episode, she walks through the three areas she would focus on during the first 90 days of practice ownership: choosing a strategic niche, creating a website that builds trust and connection, and becoming visible to the people most likely to refer clients.

Whether you're just getting started or rethinking your current marketing approach, this conversation will help you focus on what actually moves the needle.

Here’s What You’ll Learn in This Episode

1️⃣ How to choose a niche that helps you stand out without sacrificing the work you enjoy most.

2️⃣ Why a micro-niche can make it easier for ideal-fit clients and referral sources to remember and recommend you.

3️⃣ How to create a website that differentiates you in a crowded market and builds trust with potential clients.

4️⃣ The simple visibility strategy Anna would prioritize before investing time in more complex marketing tactics.

Resources & Links Mentioned

• Confident Copy: https://walkerstrategyco.com/cc
• Squarespace Templates: https://walkerstrategyco.com/templates
• Done-for-You Services: https://walkerstrategyco.com/services
• Confident Copy Live (waitlist opening soon for the August cohort)

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists:

The Walker Strategy Co website: https://walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.