On Today’s Flashback Friday Welcome to a Well-Designed Business. On today’s Flashback episode, we’re revisiting with Laurence Carr, a Manhattan-based designer who had two careers before settling on design. Learn why she formed an advisory council to coach her new business and why sticking to her core business strategy has led to her rapid success. Pick it apart: [6:52] Laurence speaks about how her advisory board works.

[18:32] Laurence speaks about the sustainability mission for her business

[21:37] Laurence tells about how her eBook magazine supports her email list

[22:57] Laurence explains how her previous job influenced her own business

[29:07] Laurence explains how she works with freelance designers 

[35:18] Laurence explains how she hires freelance designers

[42:12] Laurence shares about her online affiliate brand marketing

[55:22] Laurence talks about her quarterly strategy meetings

LuAnn and Laurence Carr's Ah-Ha moments:

“We talk about designing rooms, environments, space - but we have to know how to design a strategy as well.” - Laurence Carr

“Design the career you want to have.” - LuAnn Nigara

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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

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A Big THANK YOU to Today’s Podcast Sponsor:

Kravet has been a pillar vendor since the beginning of Window Works. They are also an original show sponsor. I just want to say thank you to Kravet for believing in this design community and for helping the show become a reality. Explore the entire library of guaranteed in-stock fabrics at kravet.com. And get 10% off using coupon code AWDB10.