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Step into the world of trail running with Alex King, an innovative sub-ultra athlete who is reshaping the landscape of running apparel. In a recent episode of the Steep Stuff Podcast, Alex opens up about his journey—from grappling with the intricacies of running injuries to launching his trail running brand, Terignōta. Discover how Alex translated his personal struggle with expensive gear into a mission to make quality running apparel more accessible to everyone.

Throughout the conversation, Alex discusses his experience overcoming a significant Achilles injury, shedding light on the often-unspoken challenges athletes face during recovery. He emphasizes the importance of community support and the mental resilience required to bounce back stronger after setbacks. The episode highlights Alex's determination to keep trail running approachable, breaking the mold of overpriced gear that can alienate newcomers to the sport.

With a keen understanding of the market and a passion for innovation, Alex has crafted Terignōta to offer exceptional value without compromising quality. Listeners gain insight into the ethos and goals behind the brand, recognizing its potential to transform how runners experience the sport while keeping costs in check. 

For those looking to add affordable yet stylish running gear to their collection, now is the perfect time to explore Terignōta and join a community dedicated to redefining trail running. Tune in and discover how passion can drive change! Don't forget to share your thoughts and experiences. Subscribe to the Steep Stuff Podcast for more inspiring stories!

This episode is brought to you by Ultimate Direction ! Use code steepstuffpod for 25% off your cart at ultimatedirection.com 

Follow Alex King on IG - @alexkingruns 

Follow Terignōta on IG - @terignota

Follow James on IG - @jameslauriello

Shop Terignōta ! @terignota