How do you take a business that thrives on repeat and referral business and supercharge it? Seychelle Van Poole has the answer—and it’s a game-changer. With her team closing over 3,500 transactions and nearly $1 billion in sales, Seychelle has built a $75 million-per-year business where 80% of her transactions come from repeat clients and referrals.

That’s not luck—it’s strategy. Seychelle shares how she took lessons from advertising and brand marketing and applied them to real estate, creating a seamless, scalable system that keeps clients engaged year after year. Her Raving Fans Program is designed to reward referrals in a way that feels organic, not transactional, and it has led to a 30-50% increase in referrals from the same database. She walks us through the psychology of why people refer, how to structure a program that keeps them engaged, and why thoughtful, high-impact client touches will always outperform traditional marketing.

If you’re looking for a way to grow your real estate business, this episode is a must-listen. Seychelle’s approach is smart, strategic, and scalable. Tune in and learn how to build a real estate business that grows itself—one referral at a time!

Resources:

• Learn more at herbestlife.com
• Listen to the Empire Building podcast
• Listen to Episode 14. Building a Successful Real Estate Business: Caroline’s Four Pillars to an Elevated Approach
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

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