In this episode, Bill and Bryan dive into a common sales challenge: dealing with unexpected surprises in the sales process.

They discuss a recent situation faced by one of Bill's clients, where a seemingly promising deal suddenly took a sharp turn in another direction. Bill seeks Bryan's feedback on how to handle such situations and explores the concept of preemption to prevent future shell shocks.

Listen in to learn the importance of resilience, perspective, and the power of detachment in navigating sales surprises. 

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