Today with Nitesh Chaudhary:

Welcome to A Well Designed Business. Today, we bring you a sponsored show with Jaipur Living. Jaipur is not your average hand-woven rug company. They have a long-standing commitment to empowering their artisans, ensuring ethical and fair practices, and sustainability. Their latest initiative—the Manchaha was built on a history of those commitments. The story behind these rugs will move you. To learn more, go to Jaipurliving.com/luann

 

Pick it apart:

• • [2:55] Nitesh shares the origins of the Manchaha collection and the way it has turned weavers into artists. 
  • [10:45] Nitesh explains the power the program has brought into the lives of the artisans. 
  • [22:05] Nitesh dives into how artisans are chosen and the process for making the Manchaha rugs. 
  • [31:40] Nitesh and LuAnn discuss the ripple effect Jaipur is having on the lives of women in India. 
  • [37:14] Nitesh explains why investing in a Manchaha rug is worth it.

More About Nitesh Chaudhary:

Nitesh Chaudhary is the youngest child of Chaudhary Family of Brands founder N.K. Chaudhary. As director of innovation, supply chain & innovation, Nitesh brings over seven years of cross-functional experience in strategically building start-ups and growing companies to Jaipur Living, where he works alongside sisters Asha (CEO) and Archana (COO). Nitesh has a strong passion for identifying and resolving business challenges using technology and human capital to reach business goals.

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