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Let's explore the importance of pre-launch phases in building successful coaching programs. Jo shares her personal experiences, the common pre-launch mistakes such as insufficient planning, neglecting audience building, inconsistent messaging, ignoring data, and weak value propositions.
00:00 76. 5 Pre-Launch Mistakes That Are Costing You Thousands
00:41 Introduction and Personal Update
01:00 The Importance of Pre-Launch Phases
01:45 Common Pre-Launch Mistakes
02:48 Building and Engaging Your Audience
04:19 Crafting Consistent Messaging
05:30 Tracking Metrics and Data
06:07 Creating a Strong Value Proposition
06:30 Executing a Successful Pre-Launch
08:56 Key Elements of a Pre-Launch Strategy
13:27 The Power of a Waitlist
18:07 Upcoming Program: Offer to Market in 30 Days
19:52 Conclusion and Final Thoughts
Useful Links
Offer to Market in 30 Days programme - starts 16 September
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
By Joanna Lott5
55 ratings
Let's explore the importance of pre-launch phases in building successful coaching programs. Jo shares her personal experiences, the common pre-launch mistakes such as insufficient planning, neglecting audience building, inconsistent messaging, ignoring data, and weak value propositions.
00:00 76. 5 Pre-Launch Mistakes That Are Costing You Thousands
00:41 Introduction and Personal Update
01:00 The Importance of Pre-Launch Phases
01:45 Common Pre-Launch Mistakes
02:48 Building and Engaging Your Audience
04:19 Crafting Consistent Messaging
05:30 Tracking Metrics and Data
06:07 Creating a Strong Value Proposition
06:30 Executing a Successful Pre-Launch
08:56 Key Elements of a Pre-Launch Strategy
13:27 The Power of a Waitlist
18:07 Upcoming Program: Offer to Market in 30 Days
19:52 Conclusion and Final Thoughts
Useful Links
Offer to Market in 30 Days programme - starts 16 September
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

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