You know you need a niche. You’ve heard the advice, read the blogs, and listened to the podcasts. But actually defining your ideal client? That’s where many therapists get stuck. In this episode, Anna breaks down a practical, reflective process for identifying the clients you do your best work with—and why the answer starts with understanding yourself first.

Rather than treating niching as a permanent decision, Anna encourages listeners to view it as an evolving practice. She walks through how to identify the common threads among your favorite clients, uncover what makes your work uniquely effective, and use those insights to create marketing that feels more specific, authentic, and compelling.

1️⃣ Why defining your ideal client starts with understanding what you do best as a clinician.

2️⃣ How to identify the “red threads” that connect your favorite clients and reveal your niche.

3️⃣ Why specificity in your marketing helps you attract more right-fit clients—not fewer.

4️⃣ How your niche can evolve over time without limiting your growth or opportunities.

• Magnetic Niche Method: https://walkerstrategyco.com/mnm
• Confident Copy: https://walkerstrategyco.com/cc
• The Walker Strategy Co website: https://walkerstrategyco.com

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.