Justin and Audrey Falk of Shop Good OKC join us to offer their perspective on being boss with a brick and mortar retail store. We're talking about sustainability and ethics in business, meeting product demands and not feeling like a sellout, and translating the feel of a brick and mortar store to an online space.-Origin story of Shop Good (3:19)-Transitioning to a curated shop (12:51)-Creating a business model with a focus on giving back (13:19)-Fast fashion vs. slow fashion (15:45)-Sourcing from ethical businesses and finding a balance in business ethics (18:55)-Picking your battles when buying sustainably + ethically (22:08)-Advice for people wanting to start a brick and mortar store (35:11)-Strategies to make brick and mortar businesses grow (45:19)-Meeting product demands without feeling like a sellout (49:48)-Translating a brick and mortar shop feel to an online space (56:42)-Moving forward with a purposeful strategy to grow a business that started as grassroots (1:01:44)-Challenge to support your local shops (1:18:12)

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