Insights on the power of social proof versus big promises when it comes to building a successful coaching business. As someone who has been able to sell high-ticket services through a sales page, Jo reflects on how showcasing real client stories and outcomes was a key driver of her success.

She acknowledges the challenge of competing against coaches who make lofty claims about fast results and high incomes, and explains why her approach of prioritising proof over promise has been so effective.

Listeners will learn practical strategies for building a library of social proof, from quick testimonials to in-depth case studies, as well as tips for those just starting out who may not feel they have much proof yet.

The message is clear - in a world where potential clients are growing increasingly skeptical of over-the-top claims, genuine social proof can be the secret weapon that transforms your ability to attract and convert clients.

Episode Timestamps

[00:00 - 03:00] Introduction to the podcast, Jo's background, and the challenge of competing against coaches making big promises

[03:00 - 05:00] The power of proof over promise in attracting clients

[05:00 - 08:00] Strategies for over-delivering and quickly generating testimonials

[08:00 - 10:00] Documenting client progress and transformations

[10:00 - 12:00] Collecting diverse testimonials and case studies

[12:00 - 14:00] The importance of video testimonials and leveraging social proof

[14:00 - 16:00] Continuously updating and showcasing social proof

[16:00 - 17:00] Tips for those starting out with limited proof

[17:00 - 18:00] Summary and call to action

Useful Links

Offer to Market in 30 Days - starts 16 September

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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