Charlotte Smith, a marketing and retail specialist for farmers, shares her journey and expertise in helping farmers build profitable farms. She emphasizes the importance of localized, healthy food systems in preventing and overcoming health issues. Charlotte discusses the mindset shift needed to overcome adversity and the belief that money is bad. She defines marketing as serving and highlights the power of customer stories in educating and attracting customers. Charlotte also discusses the importance of farmers in local economies and provides guidance on transitioning from homesteading to a profitable farm stand. She emphasizes the value of mentorship and coaching in achieving goals and offers her program, '5X Your Farm Sales,' as a resource for farmers. Takeaways Building a profitable farm requires a mindset shift and the belief that money is a tool to help others. Marketing is about serving customers and sharing the value of farm-fresh products through customer stories. Farmers play a vital role in local economies and can create profitable farms by transitioning from homesteading to a farm stand. Setting clear and attainable goals, breaking them down into smaller steps, and seeking mentorship and coaching can lead to success in farming.