September 27, 2022

78 | How to Seal the Deal With a Potential Podcast Sponsor

34 minutes

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Someone has reached out to you telling you they want to sponsor your podcast. It feels like you’ve reached your goal and there’s a reason to celebrate, but this is when the real work begins.

Grow The Show has covered topics like how to pitch yourself to sponsors and choosing the right kind of sponsor for your show, but just like in those blockbuster rom-coms, listeners are left wondering “what happens after they get together?”. The happy ending isn’t when two people finally come together, but when they build a long-lasting relationship.

On today’s episode, Kevin outlines 15 steps you should take once you have an interested sponsor. He goes over the process from beginning to end, from that first conversation with the sponsor to creating terms for the deal, to locking them down for a repeat partnership.

Believe it or not, Kevin was able to start monetizing his first podcast by offering a free sponsorship. Sounds counterintuitive, right? Be sure to tune in and find out how it may work for you as well!

Topics discussed in this episode:

Kevin reviews the 15 steps you should take after you have an interested sponsor

The 12th step is why many podcasters fail, so do not skip it

Industry standard rates for sponsorship vs. pricing for smaller podcasts

Money is NOT the only goal when getting a sponsorship

Why offering free ads may build lucrative, long-term sponsor relationships

The importance of tracking the success of your ad

Connect with the sponsor after the ad to determine the success of the ad run

Learn from successes and mistakes to grow your skills and your podcast

Head to the Grow The Show website here for more information on how you can grow and monetize your podcast.

Join our community in the Grow The Show Facebook group, where we’ve got over 3,000 growth-minded podcasters who are waiting for you to ask for their advice!

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By Kev Michael

4.8

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