Hear of 7 powerful strategies to help coaches differentiate themselves in an increasingly competitive industry. This episode provides practical advice to build a unique, memorable brand and transform your coaching business into a profitable venture.

Episode Highlights

[00:00:00] - Introduction and podcast overview

[00:01:00] - The importance of standing out in the coaching industry in 2024

[00:02:00] - Strategy 1: Be authentically you

[00:03:00] - Strategy 2: Solve real, specific problems for your ideal client

[00:05:00] - Strategy 3: Build a memorable personal brand

[00:06:00] - Strategy 4: Provide excellent, innovative service

[00:08:00] - Strategy 5: Leverage customer case studies and testimonials

[00:09:00] - Strategy 6: Build a tight-knit community

[00:10:00] - Strategy 7: Show up and be seen (aim for "omnipresence")

[00:12:00] - Episode summary and key takeaways

[00:13:00] - Closing thoughts and call to action

7 Ways to Stand Out from Your Competitors:

1. Be authentically you: Share your unique journey and stories
2. Solve real, specific problems for your ideal client
3. Build a memorable personal brand through authenticity
4. Provide excellent, innovative service (e.g., unlimited laser coaching)
5. Leverage customer case studies and testimonials
6. Build a tight-knit community around your brand
7. Show up and be seen - aim for "omnipresence" across platforms

Resources Mentioned

• 30-day "Offer to Market" sprint starting September 16th Offer to Market (joannalottcoaching.com)

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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