The Art of Selling Online Courses

8 How Ben Turned His Gym Into An Online World For CrossFitters


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Ben is head of WODprep and a dedicated online CrossFit coach. Ben’s passionate about helping fitness athletes of all abilities get the competitive edge and learn new skills. WODprep is here to help athletes from all over the world break through their sticking points, hit new PRs, and learn to RX in every workout. They want people to see what their bodies are truly capable of. 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Ben tells us how he started his business in this online crazy world. He shares a secret how he went from running a physical CrossFit gym to having a CrossFit gym online. Ben talks about his courses, how he managed to interest his audience by teaching about fitness online instead of in the actual gym.

We talk about the prices of his courses, how he gets traffic from his three-legged stool: YouTube, Facebook, and Instagram. Ben reveals why it’s important not to stick to one topic but expand the courses to more areas in order to get more people interested in your product. We learn how he uses the bonuses and free training to attract his audience.


What You’ll Learn In Today’s Video:

◉How you can run a CrossFit online without having a physical place
◉Why it’s important to expand courses and not stick to one topic only
◉How to attract customers with bonuses, free training, and upsells
◉How adding a free T-shirt can bump up the sale of your courses
◉What are Ben’s strategies for scaling his business
◉How Ben manages to earn million dollars by using paid traffic funnels
◉Why hiring a team is better than doing everything by yourself

...more
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The Art of Selling Online CoursesBy John Ainsworth

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