In this episode of the Ridiculously Amazing Insurance Agent podcast, host Kelly Donahue-Piro brings you a mashup of her 3-minute videos. Kelly discusses four of the eight ways insurance agencies can make money.

 

Episode Highlights:

• Kelly discusses the first way to make money in the insurance industry, which is through new business sales. (2:35)
• Kelly discusses the significance of having salespeople. (3:55)
• Kelly mentions that their new program only has six places remaining. (4:04)
• Kelly explains that a salesperson is an educator; they have a heart and a desire to encourage people. (4:31)

 

• Kelly asks listeners to rate themselves on their new business process. (5:06)

 

• Kelly explains that agencies make a profit by increasing retention rates. (5:31)
• Kelly mentions the importance of a retention strategy. (7:25)
• Kelly encourages listeners to evaluate their own retention. (7:57)

 

• Kelly believes that agencies need a much better cross-selling strategy than they currently have. (8:41)

• Kelly discusses the fourth way for agencies to generate money. (12:04)

 

 

Key Quotes:

•  “New business is a great way to grow an agency. But if you don't have a plan, a process and tracking and actual sales people, you're doing it by dumb luck, and it's not repeatable.” - Kelly Donahue-Piro
•  “I do think that agencies need a much better strategy for cross-selling than we currently have.” - Kelly Donahue-Piro
• “We all are working for a business that is trying to grow. Insurance agencies are not government organizations, our main goal is growth.” - Kelly Donahue-Piro

 

Resources Mentioned:  

• Kelly Donahue-Piro LinkedIn
• Agency Performance Partners