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"Running has taught me the value of patience and persistence, both on the trail and in business."

In this episode, Troy Meadows sits down with Matt McDaniel, founder of Cooperative Coffee Roasters in Asheville, NC. Matt's journey from musician to coffee entrepreneur and trail runner is a testament to passion, perseverance, and community.

Athlete Spotlight: Matt McDaniel

• Background: Matt began his career in Atlanta's music scene before transitioning into the coffee industry, gaining experience in Durham and eventually settling in Asheville.

• Cooperative Coffee Roasters: Founded in 2019, the roastery emphasizes sustainability, quality, and community engagement. Cooperative Coffee Roasters

• Running Journey: Matt discovered running in his 30s, embracing the trails around Asheville. Now approaching 40, he continues to challenge himself, balancing training with family and business responsibilities.
  

Key Takeaways

• Balancing Roles: Matt shares insights on juggling entrepreneurship, fatherhood, and personal fitness.

• Community Focus: The importance of building and nurturing community, both in business and on the trails.

• Sustainable Practices: A deep dive into ethical sourcing and the impact of climate and economic factors on coffee production. 

Relevant Links

• cooperativecoffeeroasters.com

• IG: @cooperativecoffeeroasters

Partner Links:

Janji - Janji.com

A big shoutout to our sponsor, Janji! Their running apparel is designed for everyday exploration, and 2% of sales support clean water initiatives worldwide. Plus, with a five-year guarantee, you know it's gear you can trust. Check them out at janji.com,Use the code MIDPACKER for 10% off your order.

Hyerlyte Liquid Performance - https://www.hyperlyteliquidperformance.com

Made by the ultra-endurance athlete, for the ultra-endurance athlete.

H001 is a new hydration mix that has the carbs and sodium your body needs for high-output adventures in a single serving.

Check them out at hyperlyteliquidperformance.com

Use the code MIDPACKER for 10% off your individual order and 10% off your first subscription order.

Cooperative Coffee Roasters - Cooperativecoffeeroasters.com

Get the best coffee in Asheville delivered right to your door! Each bag of Cooperative Coffee is responsibly sourced and intentionally crafted, from seed to cup. FIll your cup with wonder.

Check them out at Cooperativecoffeeroasters.com

Use the code MIDPACKER for 10% off your individual order and subscription order.

Bear Butt Wipes - Bearbuttwipes.com

Portable individually wrapped wipes for when nature calls and a DNF is not an option. 

Bear Butt Wipes: Stay wild. Stay clean.

Check them out at Bearbuttwipes.com

Use the code MIDPACKER for 10% off your order.

⁠Run Trail Life⁠ - https://runtraillife.com/

Find Official MPP Merch on RTL!!

Use code: midpackerpod to double the donation from your purchase. 

Visit RunTrailLife.com to check out our line of Hats and Organic cotton T's.

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Matt McDaniel, Cooperative Coffee Roasters, Asheville, trail running, sustainable coffee, entrepreneurship, community building, ethical sourcing, balancing life roles, climate impact on coffee