Pilates Elephants

81. How to help people AND make money, with Dan Baker and Raphael Bender


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Many people in the Pilates world, and in the movement world, in general, believe you should charge a “fair” price for your services, and that making too much money is a sign you’re doing something morally reprehensible, and that those ill-gotten profits must come at the expense of your poor clients.

Quite the reverse is true in Dan’s case and, we argue, in just about all cases. Making lots of profit is not mutually exclusive with profoundly helping people. You can do both. Dan is living proof.

In fact, Dan shares his formula for hitting 25% net profit on a $250k annual turnover. That’s AFTER he pays himself.

If you have a Pilates studio, listening to this episode will teach you how to increase your profits by $50k THIS YEAR.

Resources mentioned in the episode:

  • How to generate more profit in your Pilates business by adding more reformers here

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About Dan Baker:

Dan Baker is a Breathe Education trainer and owner of “Pilates with Dan” in Canberra. He has 15 years of teaching experience under his belt and holds a Certification in Pilates Matwork and Reformer, a PITC Diploma, an Advanced Diploma of the Pilates Method, and a Bachelor of Science. In addition to Pilates, Dan is fond of running and swimming as parts of his personal movement practice.

How to Connect with Dan:
  • Find Dan on Instagram here
  • Find Dan on Facebook here

About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

  • Find Breathe Education on Instagram, Facebook, LinkedIn, Youtube, and Twitter
  • Find Raphael Bender on Instagram here: @the_raphaelbender

DISCLAIMER: The content in the podcast is not intended to constitute or be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your doctor or other qualified healthcare providers with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay seeking it because of something you have heard on the podcast.

Mentioned in this episode:

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Get 1:1 coaching with me to grow your studio



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Pilates ElephantsBy Raphael Bender

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