Jo tackles the crucial topic of self-promotion and ethical marketing for coaches. She shares insights on overcoming the discomfort of self-promotion, reframing it as a service to your clients, and provides practical strategies for authentic marketing.

Episode Highlights:

[00:00:00] - Introduction and podcast overview

[00:01:00] - The self-promotion paradox and its challenges for coaches

[00:02:00] - The hidden cost of modesty and missed opportunities

[00:03:00] - Reframing self-promotion as active serving of ideal clients

[00:05:00] - Psychology behind resistance to self-promotion

[00:06:00] - Addressing imposter syndrome in self-promotion

[00:07:00] - The likability factor and social expectations of modesty

[00:09:00] - Authenticity concerns in self-promotion

[00:10:00] - Reframing self-promotion as service, not sales

[00:12:00] - Jo's CLEAR method for effective and authentic self-promotion:

- Connect with your why

- Lead with value

- Evidence-based storytelling

- Authentic voice

- Regular consistent sharing

[00:14:00] - The ripple effects of self-promotion in the coaching industry

[00:15:00] - Addressing resistance to talking about money and success

[00:17:00] - Call to action: Share a client success story on social media

[00:18:00] - Closing remarks and resource information

Visit joannalottcoaching.com for free resources and leave a review if you found this episode helpful!

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