Women in The Coaching Arena

82 | The Psychology of Premium Clients for Selling 1:1 Coaching


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Let's go deep into understanding and attracting high-ticket, high-value clients for your coaching business. Whether you're just starting out or looking to elevate your clientele, this episode offers valuable insights into the mindset and strategies needed to succeed.

Episode Highlights:

[00:00:00] - Introduction and welcome

[00:01:00] - Jo's reflection on attracting high-intent buyers

[00:03:00] - The mindset of high-ticket clients: "This will work for me"

[00:05:00] - Defining a high-ticket, high-value client

[00:06:00] - The three pillars of selling any offer

[00:08:00] - Why timing matters in decision-making

[00:11:00] - Choosing your ideal client who wants to make a difference

[00:13:00] - Understanding your ideal client deeply

[00:14:00] - Sharing the experience of working with you

[00:15:00] - Owning your authority and expertise

[00:17:00] - Remembering your business is bigger than one offer or client

[00:18:00] - Closing thoughts and call to action

Key takeaways:

  • High-value clients have a growth mindset and are ready for transformation
  • Focus on the identity shift that makes desired outcomes inevitable
  • Share experiences and quick wins to attract premium clients
  • Own your authority and expertise to justify premium pricing

Don't forget to subscribe to the podcast and share it with fellow coaches who might benefit from these insights!

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Women in The Coaching ArenaBy Joanna Lott

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