Are you ready to turn your in-person events into your most powerful marketing tool? Drawing from her own experiences, Jo shares common pitfalls and offers practical advice for coaches looking to organise retreats or events in today's predominantly online world.

Episode Highlights:

[00:00:00] Introduction and podcast overview

[00:01:00] The challenges of filling in-person events in an online world

[00:02:00] Mistake #1: Not allowing enough planning time

[00:04:00] The importance of a pre-launch runway

[00:05:00] Mistake #2: Failing to gauge interest before committing

[00:07:00] Strategies for assessing audience interest

[00:09:00] Mistake #3: Taking on too much financial risk

[00:11:00] Tips for managing event finances and pricing

[00:12:00] Mistake #4: Poor itinerary planning

[00:14:00] Balancing structure and flexibility in your event schedule

[00:15:00] Mistake #5: Inadequate marketing and pre-event engagement

[00:17:00] Effective marketing strategies and participant engagement

[00:19:00] Considerations for longer events and audience size

[00:21:00] Wrap-up and key takeaways

Key Takeaways:

• When planning in-person events, allow sufficient time for marketing and logistics to succeed.
• Always gauge interest before committing to venues, avoiding potential financial losses and stress.
• Create a clear itinerary that balances structured content with time for networking and connection.
• Engage with your audience before the event to build excitement and commitment.
• Avoid taking on too much financial risk by utilizing pre-sale strategies and careful budgeting.
• Remember that effective event marketing often requires more effort than the event planning itself.

Useful Links

In-person one-day event "Dare Greatly in the Coaching Arena" on the 8th of November in London, booking link

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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