Stop tolerating warm bodies doing just enough to get by and driving your best customers away. In today’s interview with the “Business Psychologist,” we uncover the 4 strategies to solve the # 1 problem contractors face: How to hire the “A players” and where to find them.

What you’ll hear in this episode:

• Sabrina’s roles: founder of Tap the Potential, author of How to Hire the Best and How to Hire the Best for the Construction Industry, and host of the weekly podcast, Profit By Design
• Background as a psychotherapist who was tapped out and looking for something different when she discovered life coach training
• How she helped construction business owners with work/life balance and hiring challenges, including how to turn “warm body employees” into great team members
• The #1 problem: how to hire, train, and retain the best people
• In the construction industry, 24% of employees are over age 55 and only 7% are under age 24. The average roofer is 42 years old
• Four Strategies in Hiring the Best:
  • Innovating with automation to reduce labor needs
  • Building a lean, yet mighty team
  • Strategic networking with an A-player attraction system in place
  • Creating a great place to work
  
  
• How to accept reality and get creative in the hiring process
• When should you recruit? When the lead generation is steady
• Marketing and recruiting are things that need consistent action and budgeting
• How to create a pipeline for recruiting A-players
• For optimum retainage, show appreciation and respect and be the “We’re always looking for good people” kind of business owner
• Use training and coaching to create loyal, satisfied employees
• How we set up new team members to fail without having communication systems in place
• How a great culture will reduce your need to hire
• Use the business anniversary to celebrate and do something special for your team
• Sabrina’s podcast, Profit By Design----because she had a lot to share and wanted to give entrepreneurs a platform to share their wisdom with others
• How she tries to help people “build sustainable, profitable businesses to live the lifestyle you desire”
• Her new upcoming project: The Four-Week Vacation---why your business should support your life and NOT the other way around
• Sabrina’s business, Tap the Potential, and how she transforms life-sucking and cash-sucking small businesses into highly profitable, great places to work 

Resources:

Tap The Potential Find all of Sabrina’s resources

How to Hire the Best by Dr. Sabrina Starling

How to Hire the Best for the Construction Industry by Dr. Sabrina Starling

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