In this episode, the first of a series of 3 shows,  Shauna Lynn Simon, Owner/Founder of Beyond the Stage Homes and Styled, Listed, and Sold (SLS) Academy, talks about a strategy for connecting with your avatar (target clients/audience) on a personal level. She talks about the important steps, procedures, and pointers – the checklist to ensure the effectiveness of this strategy – holding workshops. It can be a powerful lead generation tool to build your brand and business. The success of the event could depend on how well you have prepared for it.

 

Show Notes

 

• Choosing an engaging topic, and framing an attractive title
• Educational and specific topic would be an ideal choice of topic
• Choosing the right venue – inexpensive for a small audience, and a bigger venue or a showroom for a bigger audience, without sales pitching
• The key to selecting the right venue
• Content creation – valuable, informative, helpful
• What to give away as handouts
• Presentation techniques
• Inviting guest resource persons
• Securing sponsors
• Marketing and promoting it in social media – fill every seat
• Techniques in social media promotion
• Shauna Lynn will cover other related topics in the forthcoming 2 weeks: 
  • Determining who your community is and how you fit into that community
  • Determining what you can contribute to the community to make it better, bigger, etc.
  • Identifying your voice and connecting with your followers, clients, fans with that emotional connection

You can listen to the full episode at our resource center:  Window Works