In this episode, I sit down with Zach Spuckler—the powerhouse behind Heart, Soul, and Hustle and the Not Your Average Online Marketing Podcast—for a deep dive into all things Facebook and Instagram ads. I share my personal journey of overcoming a business downturn after turning off my paid ads, and how Zach’s strategies helped me reignite my lead generation engine and get back on track. Together, we break down the essential frameworks for running successful list-building ads, the compounding benefits of consistent lead generation, and practical tips for optimizing your ad spend—whether you’re just getting started or aiming to scale big.

Zach also shares his experience growing from a vegan food blog to a leading digital marketing agency, and offers insight into the ever-evolving world of digital advertising, including why ad testing, audience selection, and creative experimentation matter more than ever. Plus, you’ll get a sneak peek into Zach’s upcoming Facebook and Instagram Ads for List Building Bootcamp—an action-oriented challenge designed to help online entrepreneurs get real results from their ad efforts.

If you’re tired of hustling for organic growth, confused by changing ad strategies, or looking for practical advice to make your digital products business more profitable, this episode is packed with unfiltered insights you won’t want to miss!

In Today's Episode, We Discuss:

• The Role of Social Media in Business Growth
• The Importance of Paid Ads for Lead Generation and Business Stability
• Zach’s Quarterly Ad Strategy Framework
• Practical Examples and Adjustments in Ad Strategy
• Budgeting and Calculating Ad Spend
• Tracking Ad Performance and the Limits of Attribution Tools
• The Mechanics of Running Facebook and Instagram Ads
• Creative and Copywriting for Ads (Incorporating AI)
• Creative Design: Types of Ad Images and Videos That Work

Resources Mentioned:

Find Zach Spuckler on Instagram. or at his website, Heart, Soul & Hustle.

Listen to Zach’s podcast, Not Your Average Online Marketing Podcast for outside the box tips for online marketers.

Check out Zach’s next Facebook Ads Challenge, which will run from April 28th to May 2nd (affiliate link).

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