Discover how to build viable businesses without compromising coaching principles. Jo Lott, business mentor and ICF accredited coach provides practical guidance on creating a 12-week programme and shares practical tips for running effective coaching sessions.

Key Timestamps:

[00:00:00] - Introduction and welcome

[00:01:00] - The challenge of structuring coaching programs vs. traditional coach training

[00:03:00] - Real-world example: The importance of positioning your coaching offer

[00:05:00] - Typical programme structure breakdown

[00:06:00] - Programme length and pricing strategy

[00:07:00] - Creating an effective programme roadmap

[00:09:00] - The crucial first session structure

[00:12:00] - Breakdown of a 60-minute coaching session

[00:14:00] - Managing the "parking lot" technique

[00:15:00] - Handling programme evolution and goal changes

[00:16:00] - Guidelines for wrapping up programmes

[00:18:00] - Final thoughts and conclusion

Key Takeaways:

- The ideal structure for a starter coaching program is 12 weeks

- Create a flexible roadmap while maintaining adaptability to client needs

- Focus on selling outcomes clients want while delivering coaching they need

- Regular recontracting and goal alignment are essential

- Use the "parking lot" technique to manage emerging topics

- Always leave room for natural evolution of client goals

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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