Julianna and Patricia dive into the nuances of personal and professional branding. They discuss the crucial difference between visibility and branding, emphasizing the importance of building a solid foundation and clearly defining one's career goals. Tune in for learning how to outline a comprehensive framework for creating a personal brand, including understanding your audience, using LinkedIn effectively, and the benefits of in-person networking.

This episode is part of the Elevated Leadership Series, co-hosted by Julianna Yau Yorgan and Patricia Ortega.

00:00 Introduction to Elevated Leadership

00:32 Understanding Personal and Professional Branding

01:09 Visibility vs. Branding

02:49 The Importance of Clarity in Branding

04:45 Building a Strong Personal Brand

07:49 Effective Branding Strategies

12:18 Practical Steps to Create Your Brand

14:42 Leveraging LinkedIn and In-Person Networking

21:11 Final Thoughts and Encouragement

Elevated Leadership is available on both The Uncommon Career Podcast and The Daring to Succeed Podcast.

Listen to the Daring to Succeed Podcast to get to know Julianna: https://www.jyycoaching.com/podcast/

Connect with Julianna on LinkedIn: https://www.linkedin.com/in/juliannayauyorgan/ 

Connect with me on LinkedIn: https://linkedin.com/in/pmortega

Get started with your career move: Download The Career Transition Checklist

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