Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

86 - How to Market a High End Retreat


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A high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!).

But they DO take some special consideration when marketing a high-end retreat.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their experience successfully marketing the REACH Retreat in Hawaii and give you 7 of their top tips for marketing a high-end retreat.

Join Suzi and Michelle at the REACH Retreat!

Follow this link to get more information and to apply now: http://thereachretreat.com/

Listen to this episode to hear more about:

  • Why you need to market a high-end retreat differently to your other programs
  • The rapid and massive increase in people looking for more purpose-based travel experience
  • What you can learn from the half-a-trillion-dollar a year “Wellness Market”
  • Why you might be missing out on customers if you are still only offering traditional “classroom” learning experiences
  • What a home brewing retreat in Boothbay Harbour, Maine, tells us about the retreat market (and why you need to take this seriously)
  • How to use a Retreat as a “slack adjuster” in your business - adding a higher level of profitability to your existing marketing funnels
  • How much lead time do you need to promote a high-end retreat?
  • How to maintain scarcity and urgency even if you’re marketing your retreat over a long period of time
  • How Michelle and Suzi used Facebook LIVE to generate $50,000 in Retreat sales in 5 days
  • What to take into account when considering your Retreat Early Bird Pricing
  • The “one email” approach to Retreat sales
  • How to use your family and friends to help you sell your Retreat
  • How a business consultant used Word of Mouth to fill his retreat to Africa
  • Do you offer an application process or not?
  • Why you want to be able to say “no” to some Retreat participants
  • How to “piggyback” your Retreat marketing onto all your other marketing efforts
  • And much more

Also mentioned in this episode:

  • HerBusiness REACH Retreat
  • Global Wellness Tourism Congress Report
  • Homebrewers Retreat, Boothbay Harbour, Maine USA
  • Women's Fitness Adventures
  • Style Liberation
  • James Schramko Superfast Business
  • Content Sells Episode 2: Your Ideal Client 
...more
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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That WorksBy HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)

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