In episode 86, Ashley breaks down Alex Hormozi’s $100M Book Day through the lens of paid ads specifically, what it really looks like to test over 2,000 ads to fuel a launch at this scale. She shares what worked, what didn’t, and the biggest lessons business owners can take away from this strategy. From creative volume to audience testing and the mindset behind running thousands of variations, Ashley explains how you can apply the same principles without needing a $100M budget. If you’ve ever wondered how to scale ads effectively or what it takes to dominate with a launch, this breakdown will change the way you think about paid traffic.

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