<p>People don't buy based on your product's features. They buy based on your product's results. In this episode, we talk about the importance of knowing your product's "promised result," and learning how to lead with THAT as you go for the sale.</p>

People don't buy based on your product's features. They buy based on your product's results. In this episode, we talk about the importance of knowing your product's "promised result," and learning how to lead with THAT as you go for the sale.

87 Are you Articulating Your Product's RESULTS?

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.

Share 87 Are you Articulating Your Product's RESULTS?

Sign up to save your podcasts

87 Are you Articulating Your Product's RESULTS?

87 Are you Articulating Your Product's RESULTS?

More shows like My Digital Farmer Podcast

The Ramsey Show

Wise Traditions

Slow Flowers Podcast

Ramsey Everyday Millionaires

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health

The Flower Podcast

Growers Daily

The Thriving Farmer Podcast

Profitable Mindset

The No-Till Flowers Podcast

Field and Garden with Lisa Mason Ziegler

The Dirt on Flowers

Growing For Market Podcast

Six Figure Flower Farming