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In this enlightening conversation with ultrarunner Jazmine Lowther, we explore the dynamic intersection of elite performance, career transitions, and authentic living in the mountain sports world. Jazmine takes us inside her recent move from The North Face to Arc'teryx, revealing the emotional complexity of brand identity for professional athletes and the forward-thinking athlete support systems being developed in the industry.

Training in Squamish British Columbia brings unique challenges—freezing rain, challenging terrain, and a community where extraordinary multisport days are the norm. Jazmine shares how this environment shapes her approach to training while preparing for races like Canyons 100K, where she'll return as a former champion. The candid discussion about mental fortitude required for Pacific Northwest winters offers valuable perspective for anyone training through challenging conditions.

The conversation takes fascinating turns through coaching philosophy, where Jazmine emphasizes human connection over training metrics. "Communication is the foundation for the coach-athlete relationship," she explains, detailing how understanding an athlete's life stressors, relationship challenges, and mental health is crucial to effective coaching. Her approach to running retreats and holistic athlete development reveals a thoughtfulness that extends far beyond physical performance.

We tackle complex industry questions about race consolidation, the UTMB ecosystem, and finding balance between professional opportunities and grassroots racing culture. Jazmine's balanced perspective acknowledges both the visibility major race series bring while valuing the community events that build the sport's foundation. Her personal dilemma between targeting Western States or UTMB highlights the scheduling challenges elite athletes face in today's crowded calendar.

Perhaps most compelling is Jazmine's reflection on authenticity in the trail running community, where she values genuine connections over curated perfectionism. For anyone navigating the intersection of passion, profession, and purpose in outdoor sports, this conversation offers invaluable insights from someone balancing competitive excellence with genuine human connection.

Follow Jazmine on IG - @jazmine_lowther

Follow James on IG - @jameslauriello

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