In this episode, I sit down with Benji Carlson, EVP of Community at Leanscaper, to talk about how AI, people, and purpose are reshaping the green industry. We explore the massive transformation already underway, what it means for lawn and landscape businesses, and why now is the time to embrace change and be part of the movement.

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don’t wait! 👉 Get your ticket now at LawntrepreneurAcademy.com

This isn’t just a conference — it’s your next level.

🌱 LINK Membership

Be part of a community where your success isn’t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian’s latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax 

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

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🎟 Industry Events

EQUIP Expo – October 21–25, 2025 Use code BRIAN to save 50% off registration Register Now