My guest on today’s episode is Jonathan Smalley, the Founder and CEO of Yaguara, a platform that helps Shopify merchants work better using their data. It’s been designed to aggregate and present data for all levels across your Shopify organization. It’s a platform that will help you get the insights you need to work better and together with your team. Data without context leads to confusion. Yaguara helps your team tie unified data directly to your goals and projects so that you have a real-time understanding of overall performance.

What You Will Learn Today

• How to consolidate, synthesize, and understand all of your first and third-party data.
• What is a data layer, application layer, and intelligence layer.
• How to tie data directly to your goals and projects so that you have a real-time understanding of overall performance.
• Learn how you can reduce the time it takes to make strategic decisions.
• How to get your team to be aligned, data-informed, and proactive for growth and lifetime customer value.

Links And Resources Mentioned In This Episode

• Yaguara
• Yaguara 90 Day Custom Ecommerce Plan
• The State of eCommerce Panel Live on Tuesday, April 28th <- SAVE YOUR SPOT
• You'll hear from leaders of brands such as Allbirds, Summersalt, and Arfa on trends within the eCommerce industry, operational best practices, and how to successfully lead your business through uncertain times.
• Learn from the eCom Experts

Thank You For Listening

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EPISODE SPONSOR

Powerful features tailored for Shopify Brands

This podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. 

Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.

Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!

CLICK HERE to get started >> Omnisend.com

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