Steven Yates is the CEO of Prime Guidance, an agency providing Amazon, Walmart, and eBay sellers and vendors with coaching and advisory services to help them grow their businesses on marketplaces faster and operate smarter. He is also the Founder of All Industry Consulting, which offers expert advice to clients regarding merchandising, purchasing, sourcing, sales, and business development. Before founding Prime Guidance and All Industry Consulting, Steve developed well-rounded expertise working for multibillion dollar Fortune 500 retailers such as Amazon, Dick’s Sporting Goods, and eBay Enterprise.

In this episode…

Are you an Amazon seller? Which levers do you need to pull in your business to increase sales and grow on Amazon and other marketplaces?

With the high competition on Amazon, sellers need to up their game and try to stand to sell more. To increase their conversion rate in any marketplace, sellers need to optimize product pages, keyword research, internal and external traffic generation, and content creation, including A+ content and infographics. Learn how Steven Yates helps shoppers win with all these and more through Prime Guidance. 

Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Steven Yates, CEO of Prime Guidance. Steve talks about Prime Guidance and what it does, other marketplaces Prime Guidance helps sellers thrive in apart from Amazon, considerations for migrating to other marketplaces, and levers sellers can pull on Amazon that can influence sales and help them grow their brands.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Hadley Designs
• Hadley Designs on Amazon
• Prime Guidance 
• Call Prime Guidance on 972-885-9262
• All Industry Consulting 
• Steven Yates on LinkedIn 

Special Mention(s):

• Kevin King
• Steven Pope on LinkedIn
• Helium 10 
• Splitly Reviews
• Anker  
• Nozzle.ai 
• James Thomson on LinkedIn 
• Prosper Show 

Past episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Four Critical Pillars for Amazon Listing Optimization”
• "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"