Episode Summary

Welcome to the first episode of the Slaying the Summer Slump series—a special June edition of Marketing Therapy designed to help you turn this slower season into serious momentum. Summer in private practice can feel like a mixed bag: lighter schedules, quieter inboxes, and that nagging sense of “shouldn’t I be doing something?”

This episode invites you to shift out of panic mode and into intentional action with a simple but powerful audit. You’ll explore the three key areas of your marketing—visibility, consistency, and conversion—to find your biggest opportunity this season. Whether you’re resting on purpose or finally tackling that specialty page, this is your permission slip to start where you are and make your marketing work for you.

Here’s what you’ll learn in this episode:

1️⃣ How to tell if your practice is actually visible to the right people—and simple steps to increase visibility fast

2️⃣ Why consistency isn’t about doing everything but about doing something—and how to choose the right marketing habit

3️⃣ The quiet ways conversion might be leaking from your website or consult calls (and how to fix them)

Resources & Links Mentioned:

• Google Doc Audit Worksheet
• PsychToday Success Pack: walkerstrategyco.com/ptsp
• Done-for-you services: walkerstrategyco.com/services
• Confident Copy: walkerstrategyco.com/cc
• The Walker Strategy Co website: walkerstrategyco.com

Past Episodes to Check Out:

• Episode 6: Spoiler Alert: Your Marketing Needs to Evolve
• Episode 8: 3 Sneaky Ways Fear is Sabotaging Your Progress
• Episode 2: The Disconnect Costing You Clients

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Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.