This week we talk to BJ Fogg about changing our behavior Dr. BJ Fogg directs the Persuasive Tech Lab at Stanford University. A psychologist and innovator, he devotes half of his time to industry projects. His work empowers people to think clearly about the psychology of persuasion — and then to convert those insights into real-world outcomes. BJ is the creator of the Fogg Behavioral Model, a new model of human behavior change, which guides research and design. Drawing on these principles, his students created Facebook Apps that motivated over 16 million user installations in 10 weeks. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people.  BJ is also the co-editor of Mobile Persuasion, as well as Texting 4 Health. Fortune Magazine selected BJ Fogg as one of the  “10 New Gurus You Should Know”. Our Sponsor this Week is Spirituality and Health Magazine. Click here for your free trial issue and special offer.  In This Interview BJ and I Discuss... The One You Feed parable The wolf you pay attention to is the one you feed The two main limits in life: time and attention The Fogg Behavioral Model- Motivation, Ability and Triggers How behavior change is about more than motivation Designing effective behavior change Managing the Ability part of the behavioral model Designing behavior to fit into our every day routines  For  more show notes and BJ Fogg links visit our website