A Well-Designed Business® | Interior Design  Business Podcast

925: Power Talk Friday: Monica Sharma-Patnekar: Your REAL Audience Vs. Your IDEAL Audience; How To Find Them and Keep Them


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Today With Monica Sharma-Patnekar:

Today on A Well-Designed Business I am joined by Monica Sharma-Patnekar, Marketing Strategist and Fractional CMO and owner of Business with Monica. We are deep-diving into how to attract your REAL audience, the ones who actually respond to your brand messaging and marketing. Monika explains how to find out what attracted your clients to you. What it was that made them choose you over your competition, what resonated with them in your messaging, and how to keep doing it to get even more clients.

LuAnn Nigara & Monica Sharma-Patnekar's Ah-Ha Moments

“When talking about customer interviews, remember that people love helping people. They appreciate being seen and heard.” - Monica Sharma-Patnekar

“The key is finding out how you serve your ‘real’ clients at every touchpoint.” - Monica Sharma-Patnekar

“A brand is a feeling and how you make your customers feel at every step of their journey.” - Monica Sharma-Patnekar

More About Monica Sharma-Patnekar

As a customer-centric marketing strategist Monica gives high-touch mentorship for creative business owners who want a clearer, more focused, vision for their brand. To communicate & connect with their REAL audience, without spinning their wheels on messaging, content, ads & tactics that don’t convert. So that they can impact even more people’s lives with their products and services – and feel like they have control over their own.

Monica has over 18 years of experience building brands. From her masters in business with a major in Marketing, to working with Fortune500 companies, across Brand Management, Strategy Consulting & Global Marketing, being hired by Google to coach their premium partners and now working with both larger conscious scale-ups and her passion, coaching creative entrepreneurs.

Monica is Dutch by birth.⁠ Indian by heritage. Global by choice & education.⁠⁠⁠ An intuitive, creative & analytical thinker. A dancer.⁠ A chai-fanatic. Raised by a single mom in a country that she made her own. A mom of 2 girls.

She brings a diverse & inclusive perspective to the work she does. From having worked with big corporates, scale & start-ups to small businesses, across regions & sectors, to her own very multicultural upbringing.

Connect with Monica Sharma-Patnekar

Website 

Business with Monica

Instagram

LinkedIn

What’s new with LuAnn Nigara

LuAnn Live 2023

Watch the Docuseries!

luannuniversity.com

http://www.luannnigara.com/cob

A Big Thank You to Our Keynote Sponsors:

Nancy Ganzekaufer

Traci Connell

Duke Renders

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Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

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Other Shows Mentioned: AWDB #36: Susan Brunstrum- Practical Advice for Project Management

AWDB: #125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!!

AWDB: #317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen

AWDB: #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?

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A Well-Designed Business® | Interior Design  Business PodcastBy LuAnn Nigara

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